ELSA pricing

Plans for UK care providers. Every plan has unlimited staff accounts. Prices are per month, billed monthly or annually (annual is 20% off).

ELSA Core: £69 a month (founding rate, locked for life)

For one CQC-registered service, staying inspection-ready without more admin.

Unlimited staff accounts
Unlimited policies, written, reviewed and shared with your staff
Care plans, visit logs and weekly reports, one record per person
Right to work and DBS renewals chased before they run out
An AI business partner that creates documents and knows your business

ELSA Pro: £124 a month (founding rate, locked for life)

For a provider growing through tenders, with a team to share the work.

Everything in Core, plus:

Live Tenders matched to the services you actually deliver
Bid Writer drafts answers from your own evidence, not a template
Social Value recorded as you go, ready for the next submission
Give each bid question an owner, a due date and a reviewer
A second branch, and the ability to switch between them

ELSA Growth: £207 a month (founding rate, locked for life)

For a group running several branches that wants them managed as one.

Everything in Pro, plus:

Up to four branches, switched between or seen as one group
A compliance review with our team every quarter
Onboarding for every branch
The highest usage limits of any self-serve plan

ELSA Enterprise: Custom pricing

For groups answerable to their own governance, IT and procurement teams.

Everything in Growth, plus:

No limit on staff, branches or people you support
Single sign-on, and your data on infrastructure of its own
A named account manager, with agreed response times
Integrations with your rostering, HR and care systems

Pricing questions

How do I get started?

Pick the plan that fits your care business and start right away. Prefer to see it first? Book a demo and we'll walk you through ELSA live.

What is ELSA and how can it help my care business?

ELSA is an AI care business partner built for care providers, not adapted from generic office software. It works on the three jobs that take a registered manager's week: keeping policies and records inspection-ready, running care plans and daily records, and winning new work. It drafts, analyses and acts in one conversation, using your own records rather than generic templates.

Can I switch plans later?

Absolutely. You can upgrade or downgrade at any time from your account settings.

How many staff accounts do I get?

Unlimited, on every plan. We do not charge per login, because a rota is not a licence model and charging per carer just means fewer carers get access to the policies they are held to. What each plan sizes is the number of people you support.

What does "fair use" mean?

Policy generation is unlimited on every paid plan. Fair use applies to AI chat messages and document processing. We don't publish hard numbers because we'd rather move them up over time than make you do math. Typical care-business usage sits well inside what each tier allows. If your usage looks unusual we'll reach out, usually that's a sign you'd benefit from a higher tier.

Are the founding rates really locked?

Yes, for as long as you stay on the plan. If you join on a founding rate you keep that rate, and it does not step up after a promotional period.

Which plans include tenders and social value?

ELSA Pro and above. Live Tenders, the Bid Writer and Social Value tracking start at Pro, along with the ability to give each bid question an owner, a due date and a reviewer. ELSA Core covers policies, care records and staff compliance.

Can ELSA help me prepare for a CQC inspection?

Yes. ELSA audits what you hold against the quality statements, names the gaps rather than only scoring you, and turns them into an action plan. It also keeps policy reviews on a schedule so the library is current when somebody asks for it.

Is my data secure?

Your data is hosted in UK and EU regions, is not shared with third parties for their own purposes, and is processed under UK GDPR and the Data Protection Act 2018. We are registered with the ICO and publish a Data Processing Agreement you can read before you buy.

Does ELSA work with my existing documents?

Yes. Upload your existing policies, care plans and evidence packs, and ELSA reads them, tells you which ones it can actually read, and uses them when it writes. A scanned document with no readable text is flagged rather than silently ignored.

What integrations does ELSA support?

Microsoft 365 and Google Workspace, so ELSA can send email, manage your calendar and export documents into the tools your team already has open. Teams meetings can be imported with their own transcript to update a care plan.

How can ELSA help with social value?

Record what you deliver as you deliver it, with dates and evidence, and it is ready when a tender asks. ELSA keeps what you have delivered separate from what you have committed to, because a bid promise is something a commissioner will hold you to and the two should never be added together.